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What were the results of the 2004 Oregon Bounty campaign?

April 26, 2017Bounty Campaign Oregon results

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What were the results of the 2004 Oregon Bounty campaign?

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Oregon Bounty significantly motivated travel and built awareness for tourism in Oregon during this shoulder season. For instance, traveloregon.com, Oregons official tourism website, experienced a 307 percent increase in page views for November 2004 vs. November 2003. Travel Oregons overall response rate (unique web user sessions & 800 number) was up 99 percent for November 2004. Participating wineries saw a 40% increase in foot traffic and a 50 percent increase in sales versus the same time period in 2003.