What were the core findings of basqs research with expecting and new mothers?
Basq spent close to a year interviewing hundreds of pregnant women and new mothers as well as Obstetricians and midwives to understand what women really want from maternity skincare. When it comes to pregnancy style or beauty, women expect the best during these months. There was no shortage of opinions on what it means to be pregnant; but there was unity on how most women view their experiences: • I’m still Me, baby and all — I’m as savvy as ever in what I expect. • Why not experience pregnancy with as much beauty and style as possible? • Honestly, with all the changes I’ve had to make, I’d love a little TLC just for me. Extraordinary effort was undertaken to reflect these attitudes and philosophies in every aspect of the basq line.
