What were some of the professional gains from the experience of marketing such fine products?
I come from the experience of working in regulated industry. It’s a challenge that makes you an exceptionally creative thinker. The products are lifestyle products with strong brand identifications. Brand Building is critical. This created a very sharp focus on Branding issues, Advertising and deep understanding of Consumer Insights. I was also lucky often to work with significant marketing budgets and at a scale that any marketing professional will die for! As a woman manager, what was your experience – support, discrimination, bias or prejudice? I have thoroughly enjoyed every bit of my work and the work environment. Both at GPI & Seagram I was always ‘One of the Men’ as far as work is concerned. I have worked extensively with Paan walas, Liquor shops, bars on one hand and 5 star hotels, prestigious clubs, fashion events on the other. In my last assignment I was heading both Sales & Marketing for Groupe Pernod Ricard, a French Liquor Company that bought over Seagram in worldwide acqu
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