What were some of the early product lines that Chuck and Co. (Sweetwater Sound) sold?
Our very first product line was Kurzweil, which was a result of Chuck falling in love with the K250 as an end user. Initially, we were designing sounds for the K250, which then grew into selling the instrument itself, due to Chuck s intimate knowledge of it s capabilities and enthusiasm for how it was changing the way he worked as a musician, engineer and arranger. We ve always been totally immersed in the role that technology plays in composing and recording music, and so we soon expanded our retail division, taking on other cutting edge music technology lines like MOTU, E-mu, and Tascam. How many people does Sweetwater currently employ? 170 and growing. Outline the sales training required for new sales employees. It’s pretty intense. Every new sales hire goes through 13 weeks of training (and must pass all the course work) before rolling out as a Sales Engineer. This includes tons of technical training; but also, and maybe even more importantly includes extensive business, profession
