What was their effect on the public’s awareness of eating disorders issues?
This study looked specifically at two Public Service Announcements (PSA) designed by Sheena’s Place (one magazine/newspaper print advertisement & one 3 minute television commercial). The aim of the study was to assess if these ads were effective in increasing the public’s awareness about eating disorders. The study compared the reactions to the PSA from persons with and without eating disorders. The reaction to the PSA differed depending on which group observed them. The general population was upset and or wanted to help someone after seeing the PSA’s and women with eating disorders thought about their own disorders and the influence of their parents on their lives. The study also looked at different influences that impact how young girls feel about their bodies and how to promote healthy body image in young girls. • Sheena’s Place created a magazine/newsprint and television ad to increase the general public’s awareness of eating disorders • Reaction to the advertisements differed depe
