What was the Village logo called, and why was the design the way it was?
A. The logo is a Penny Farthing bicycle, so named because it resembles an old British penny coin and an even older coin, the farthing, side by side. It was an actual mode of transport, although difficult to ride by all accounts. Patrick McGoohan says he chose it as a logo to symbolise progress, or rather the fact that progress is often a backward step in terms of humanity. He also says the bicycle harkens back to a more elegant time. The canopy on top is a bit of nonsense, in real life it would be impossible to mount the bicycle with it on top. The finished design was probably a function of Jack Shampan’s art department, taking the various elements and fashioning a decorative and distinctive logo, as opposed to a functional engineering drawing.
