What was the reason behind launching the website of the radio station?
We introduced the website to increase interactivity with our audience. It’s mainly to keep our listeners daily updated. Radio Misty receives 100 letters per month and most of the writers complain that their letters were not being included in our programming. So, we decided to use our website to post the seven best letters, so our listeners do not feel neglected. There are many more value adds that we will include in our site. Apart from interactivity, it is very important for a medium like radio to have a website. We plan to include blogs and live streaming in phase two. Is the audience net savvy enough to warrant a website? People here are well versed with the Internet. In the first two days, our website got over 10,000 hits. What kind of advertiser profile do you have on Misty? We have a blend of both local and national advertisers, but most of them are local and regional clients. We get ads from corporate houses in Kolkata. Siliguri is a developing town now, and big firms have reali
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