What was the outcome of the RFP process -in other words, what are the services Better Advertising offers?
In December of 2009, the Coalition that became the DAA put out an RFP for technology providers to support the Program. We won that competition over five other companies, including TRUSTe, Datran’s Preference Central and DoubleVerify. We are working on the details of our contract with the CBBB and DMA to be their provider of monitoring and reporting technology. A key to our proposal was the concept of creating Approved Providers to help companies with providing evidence of compliance with the principles. We call this our Assurance Platform. It gained the backing of units of every major ad agency holding company, leading ad networks and top brands. We just announced today that Better Advertising’s Assurance Platform is the DAA’s first and currently only Approved Provider for compliance services. Our Assurance Platform has been endorsed as a standard method for companies to provide evidence of compliance with the Principles. In short, that means that we have all the necessary legal cleara
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