What was the original reason to create another event on the Monterey Peninsula?
The Monterey Car Week has become something unique and very special. It is huge for the Italian car owner and enthusiast. At Concorso Italiano, we looked forward to a relaxing day on the grass with fellow owners we may only see once a year. When it was announced this iconic event would take place on the tarmac of the municipal airport, it created quite a stir. We had come to expect Friday on the beautiful greens of a golf course, the ideal backdrop for displaying these wonderful cars. Then suddenly, that was gone. As a result, the original concept for La Dolce Vita Automobili was created over a year ago, in November of 2007. It started with requests from fellow Maserati Club International members to find an alternative venue for our annual Maserati Days celebration. After much thought and input from the members we decided, due to the long history of Concorso Italiano, to give it a chance in 2008, but also to do some research on an alternative venue. In the months running up to the event
