What was the motivation behind producing Angel of Death?
Comic book writer Ed Brubaker (Criminal, The Death of Captain America, Batman) wrote and concepted the whole project. It was his baby. His following created that base level of interest needed to elevate the project. High production value original series are very rare online, in fact, they dont exist outside Angel of Death. No single advertiser could cover all costs of the series for the online run. But we saw the Angel of Death project as a great chance to try something new: utilizing the studio to create a movie which we rolled out first as episodes on Crackle.com, and then later sold in a second window as a movie into a television networkin this case, Spike TV. With a high production value network model, it has to be multimedia to make it work. And Angel of Death really turned the traditional ‘windowing’ model on its ear, rolling it out first on the web in chapters. Given the success of the series, do you think advertisers will be more involved in similar projects going forward? I th
