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What was the motivation behind men wearing white wigs during the American colonial period?

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What was the motivation behind men wearing white wigs during the American colonial period?

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10

After the fall of the Roman Empire, the use of wigs fell into abeyance in the West for a thousand years until revived in the 16th century as a means of compensating for hair loss or improving one’s personal appearance. They also served a practical purpose: the unhygienic conditions of the time meant that hair attracted head lice, a problem that could be much reduced if natural hair were shaved and replaced with a more easily de-loused artificial hairpiece. Perukes or periwigs for men were introduced into the English-speaking world with other French styles when Charles II was restored to the throne in 1660, following a lengthy exile in France. These wigs were shoulder-length or longer, imitating the long hair that had become fashionable among men since the 1620s. Their use soon became popular in the English court. With wigs becoming virtually obligatory garb for men of virtually any significant social rank, wigmakers gained considerable prestige. In the 18th century, both men and women’

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