What was the most popular feature WiseGuys in 2006?
: The CrossSell module – we expect this to be the most popular function in WiseGuys. CrossSell is an optional add-on module that performs specialized analysis using product purchase information. The primary function is known as Market Basket Analysis (MBA). You can also think of MBA as “Marketing By Amazon” – since they made it famous. This rare capability is not available in off-the-shelf report writer packages. It allows you to analyze product pairs: i.e. which product purchases correlate with others. For example, if a customer buys product X, what is the most likely other product he will purchase. But that is just the beginning. CrossSell goes beyond marketing analytics to marketing operational tactics. It will create a batch of customer “reminder emails” that provide a gentle reminder to customers who bought X but have not yet bought Y.
