What Was The Joint Marketing Campaign Of Kraft Foods And Nickelodeon All About?
It was a phenomenal sense-enhancing campaign called ‘smell-o-vision’ for which Nickelodeon and Kraft Foods teamed up. Being an interactive event, which was jointly organized by one of the greatest food-giants and one of the most popular children networks, the strategy proved to be verily successful in its implementation. The evidence of it being a lucrative investment was clearly reflected in the increase in sales in 11 Kraft Kid brands. Moreover it also proved to be beneficial for Nickelodeon as it generated awareness and became a source of driving viewership for the children network. T he campaign was also acclaimed by critics of the advertising industry who deigned the integrated effort on behalf of Kraft Foods and Nickelodeon, worthy enough of getting an award. The diverse appeal of the campaign generated prolific outcomes for both the companies, making it an altogether stunning spectacle for them and their stakeholders (specifically the target market).
