What was the inspiration for publishing The Book?
The concept originated with a general philosophical dinner table discussion between Michel Gyring and Mats Rabe in Stockholm, Sweden. The conversation, which led to several other discussions with key individuals, asked the question “Why people don’t read historical texts” and they began pondering if the traditional format or design turned people off. They realized there was a huge opportunity to re-design or illuminate these types of old texts. This then led to the development of the company, Förlaget Illuminated Sweden, AB.
