What was the inspiration for Beach Break Live?
Celia Norowzian: “I originally set up a charity festival in Birmingham University to raise money and awareness for Sudan and the after effects of Rwanda which inspired the idea of running festivals. I love being part of the community of people that come together at a festival. Ian, my partner, used to run trips to Amsterdam, Italy and Ireland for students at the end of the year and we always had a ridiculously fun time so thought that maybe we should marry the two together.” VF: Beach Break Live is the first festival exclusively for students. Why did you take this approach? CN: “The festival market is very saturated at the moment and there are so many amazing festivals. We wanted to create something unique which had a niche market that we were very comfortable with and something that reflected those summer experiences that we’d had. As much as you’re in a uni where there’s 25,000 people, it’s hard to meet and get to know new people as a student, so it’s a really comforting idea that ev
