What was the initial inspiration for Greedy Genius?
Mik: Independence. Freedom of expression that we created and produce ourselves as entrepreneurs. The meaning of Greedy Genius is the overwhelming desire to achieve success in whatever we do. That says it all right there. Format: Since Greedy Genius’s launch, the brand has maintained a bright color palette, often with heavy contrast. How was this particular palette decided upon? Mik: Colors and inspiration vary from season to season. We based last year’s palette on a lot of energy colors to reflect Greedy Genius as a brand for our first year. Last year we decided to drop the 3M in bright colors for Holiday. I think we were the first of any sneaker brand to use color 3M material on a sneaker, and it was the middle of December when everyone drops darker color palette’s but we were dropping neon yellow, bright orange and neon blue. People were thinking we were crazy but then the shoes sold great. Being different isn’t always wrong, sometimes it’s right on time and needed at the time to pum
