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What was the idea behind splitting Eye Candy 4000 into three different products?

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What was the idea behind splitting Eye Candy 4000 into three different products?

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Eye Candy got larger every time we upgraded it. It went from 6 to 10 to 21 to 23 filters. This made each upgrade take longer to make than the last one. I think that Eye Candy 4000 took over 18 months to create. That is just too long for a little company to wait between product releases. Also, the size of the product was making it lose focus. At first it was all about graphic design, like drop shadow, bevel, and glow. But as it grew it started to encompass textures and natural phenomena. It became harder to explain to customers what the product was about. By breaking Eye Candy 5 into smaller products we are able to get each one done faster, focus each one on a single topic, and sell them at a reasonable price. Which of your products do you consider the most important? Eye Candy 5: Impact is our most important product because it is the direct descendant of the product that started Alien Skin Software. It contains our most well known effects, such as Perspective Shadow, Bevel and Gradient

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