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What was the first advertising tie-in that Burger King did 1977?

Advertising BURGER King tie-in
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What was the first advertising tie-in that Burger King did 1977?

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Burger King was a pioneer in the advertising practice known as the product tie-in with a successful partnering with George Lucas’ Lucasfilm, Ltd. to promote the 1977 movie Star Wars film Star Wars.

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*Sadly, we had to bring back ads too. Hopefully more targeted.