What was the cause of the problems with the frame that shipped during the 2006 holidays?
AC: We had one or two poor decisions that were made by our manufacturers in China on the hardware that was selected for our frame design, in particular the chips that were selected. I’m afraid in our dash to get the product to market in time for the Christmas season, these frames were not individually tested and the problems that resulted from the chip selection weren’t evident to us until the frames got into the market. Many frames were sold at the Christmas season through the ThinkGeek.com site. What we’ve done for all of those purchasers — we felt very bad about those problems of course — and have moved to replace each and every one of those early eStarling frames with a new eStarling 2.0. I understand those customers will be receiving those new eStarling 2.0 frames starting (Friday, May 4). How did the problems happen? Was the rush to ship before Christmas the root problems that other problems to cascade? I think that was part of it. I don’t know if it was a cascade of problems
