What was the buzz about TransPromo at Ipex?
There was buzz around what inkjet can do for transpromo and the high-volume transaction market. We previewed our high-speed production inkjet technology at the show – a technology that delivers vivid image quality on low cost, untreated papers without any special coatings or bonding agents. We’re still in the development stage but interest was definitely piqued for what a device like this could mean for the industry. In Xerox’s stand there was also buzz around making sure our customers have the right workflow and business development support that will maximize a technology investment. At IPEX, we launched two new business development offerings to do just that. The first is the new Continuous Feed Essentials Kit, providing information to plan, build and implement a profitable continuous feed business — including transpromo applications. The second, a new continuous feed ProfitQuick Financial Modeling Software that helps print providers increase productivity and achieve cost and effici