What was the biggest challenge when it came to working with Wal-Mart employees?
Cynthia: To be honest, the biggest challenge we often faced was trying to contain the passion and energy of the associates we engaged. Their ideas were often so big; we needed to work with them to make sure their activities could be contained within the bigger framework of Walmart. What was the biggest surprise? Cynthia: I would say there were two big surprises. Initially, we were surprised to see how quickly Walmart associates made the connection between health and sustainably. That connection became a real focal point of our work with them and resulted in a majority of PSP falling into health and wellness categories. An example of this is the incredible number of associates who either chose weight loss or quitting smoking as their PSPs. Later on, we were surprised at how much ownership associates took in the project and how they took it to the next level by spreading PSP throughout their communities. Is there anything you’d do differently in retrospect? Cynthia: Start earlier, employ
