What was Lonely Planets most important achievement in the last fiscal year?
Our most important achievement is we helped over 6 million travelers across the world. Travel is one of the world’s most important activities because it promotes tolerance and understanding of diversity and difference. It transforms individuals. Financially, our revenues are in excess of A$100 million (US$74 million), and in 2005 we’ve continued the recent trend for strong growth in revenue and profits. What are your initiatives this year? We’re expanding our range of titles and we now cover destinations such as East Timor, Afghanistan, and Nicaragua. We’ll be listing more off-the-beaten-track places so people can have more hidden-gem experiences. Based on feedback from travelers, we’re also providing more information on sustainable travel and volunteering. Outside of the guidebook range, we’ve decided to build a new website with a content-management system that will enable us to add functionality and content much quicker. We’re also on the first stage of a major SAP implementation, st
