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What variables did you test in Section 1 of the Eyetrack III testing?

April 26, 2017Eyetrack III section Test Testing variables

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What variables did you test in Section 1 of the Eyetrack III testing?

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Homepage variables: •Homepage templates (five designs commonly used by news websites) •Headline links only vs. headline-plus-blurb links •Headline quantity (more vs. fewer headlines) •Headline size (small vs. larger) •Text font size (small vs. larger) •Navigation placement (left, top, right) •Ad placement and types of ads (including text, animated, and rollover-expand ads) •Photo size (small vs. average vs. large)Article-page variables: •Design templates (five designs, related to five homepage templates) •Navigation placement (left, top, right) •Photos (none vs. average size vs. large size) •Text layout (1 column vs. 3 column) •Paragraph length (short vs. average vs. long) •Subheads vs. no subheads •Bulleted text vs. no bullets •Use of summary paragraph vs.