What values should a leader demonstrate during challenging times?
One of the most significant things that I know a leader can do is be really really truly clear about where they’re taking the company. If they do not have a clear vision and a clear direction, not only can people in the company and the organization sense it and feel it, but all the way down to the customers there’s an energy that people can know. So being really clear – and not being wavered or being distracted by misperceptions of how the outer world is running – and steady on the aim is crucial. People look to leaders for steadiness and firm direction. When we waver as leaders, it infiltrates down the ranks all the way to the customer, and people wait and hesitate because we’re hesitating. The world on the outside definitely reflects the world on the inside. So, firm, clear, concise direction must be articulated. The way you know your vision is clear is that you can articulate it to someone else so smoothly, clearly, and without hesitation that they can see it when you say it. When y
