What unique market factors are affecting CPAs in public practice and how does Optimist offer relief?
Thomas Friedman in his best-selling book The World is Flat sums up the situation as: The accounting profession is currently in transformation. Those who get caught in the past and resist change will be forced deeper into commoditization. Those who can create value through leadership, relationships and creativity will transform the industry, as well as strengthen the relationships with their existing clients. Optimist provides CPAs with three specific solutions to prevail over the turbulence the profession is experiencing.
