What types of words and expressions are sensitive?
The following words imply national or international pre-eminence: • British – approval of this word in your limited liability partnership name will depend on how it is used. Normally the Secretary of State would expect the limited liability partnership to be British owned. You would need to show that the limited liability partnership is pre-eminent in its field by providing supporting evidence from an independent source such as a Government department or a trade association. If the word ‘British’ is qualified by words that do not describe an activity or product, for example by using a ‘made-up’ word, then evidence of pre-eminence is not necessarily essential. But you would be expected to show that your limited liability partnership is substantial in relation to its activity or product and that it is eminent in its own field. • England, English, Scotland, Scottish, Wales, Welsh, Ireland or Irish – if you wish to use these words as a prefix to your limited liability partnership name, the
