What types of systems does Shakes utilize in communicating with the Franchise Family?
Your dedicated Shake’s Operations Specialist is a direct link to the Home Office. Your Operations Specialist will remain in weekly contact and readily available to assist you seven days a week. Our monthly newsletter, “The Scoop”, is a full-color publication that keeps the Franchise Family informed on a variety of topics that include: new store openings, awards and recognitions, and a column from the CEO to bring you up to date on company strategies and events. As a member of the Franchise Family you will have access to a customized e-mail address linked directly to the Shake’s web site. Additionally, we provide a password protected support page on our web site in which you can post messages to the Franchise Family, order marketing materials and Shake’s apparel and uniforms. What marketing strategies do Shake’s Frozen Custard offer? Our first priority is to enhance your profitability; therefore, we believe that the most effective style of promotion is a “grass roots” marketing plan. Ou
