What types of sales promotions are there?
A sales promotion is a special offer (different from your normal conditions of sale) which is available for a limited period only. The methods vary from straightforward price deals to exciting competitions. There are three types of common offer involving customer rewards in the form of: • Money – reduced price, interest-free credit, money off next purchase, vouchers, coupons, etc. • Goods – two for the price of one, upgrades, free samples, prizes, etc. • Services – free trial, guarantees, free training, free delivery, personalised packaging, etc. The beneficiaries of these special incentives can be: • Your customers – buy this, get one of those. • Your intermediaries – order more of these, get one of those. • Your staff – sell more of these, get one of those. A plan that pushes more product into your intermediary is called a ‘push strategy’ while that which encourages the customer to but more at the other end of the chain is called a ‘pull strategy’. The best option for you will be the
