What types of organisation have used the Framework?
The Market Strategy Framework is the structured model which sets the boundaries within which the strategic review is performed. The Framework has been applied to a wide range of service-led businesses in markets such as energy, technology, commercial property, commercial law, tax, engineering, business services and facilities management. All organisations can benefit from developing a stronger link between business strategy and Go-to-Market planning, before spending anything on operational marketing. Whether the work is done in-house or by using the services of an independent consultant is a matter of choice for the organisation. However we recommend that organisations embrace the benefits of the Market Strategy Framework BEFORE reaching the point where they perceive their marketing expenditure to be failing to deliver results.
