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What types of names, slogans, phrases are not really trademarks?

April 26, 2017names phrases slogans trademarks types

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What types of names, slogans, phrases are not really trademarks?

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Words or symbols that are generic names for a type of product or service, like Overnight Delivery Service and Breakfast Bagel are not trademarks at all because they dont distinguish your products or services from those of other companies. Also, these types of generic names for particular products or services must be available for everyone to use and so no single company can claim exclusive rights in them.