What types of middleware are iPhone developers looking for?
From those we surveyed, the most demanded type of middleware was audio middleware – around 50 per cent. We think that our established solutions, CRI ADX and CRI Audio, can support this. In addition, given that only apps under 10MB can be downloaded over-the-air, developers need to compress all of their data – not just audio and video – which is where our general purpose compression system FileMajik Pro can help. Finally, a really big area in demand is for movie playback. The current SDK’s support for playing back video is limited, and so we’ve made our CRI Sofdec available on the platform, which gives more freedom and extends the scope for playback. You recently teased a new piece of middleware called Cloudia – can you tell us anything about what it might be? I can’t say too much at the moment, but… if I was to explain it simply, as the name suggests, it’s linked to the ‘cloud’. In other words, it’s a marketing support tool that links together apps and servers. It’s marketing middlewar
