What types of methods does Roy Morgan Research use to collect their data?
We use various methodologies depending on the media but the majority of the media consumption figures from our single source database is collected by using a face to face methodology followed by a self-completion diary. These are collected by an interviewer who knocks door to door in allocated suburbs on Saturdays and Sundays – when most Australians are at home. We also use some telephone surveying, but we vary our methodology depending on the media we are collecting. What are the biggest challenges you and Roy Morgan Research face as a member of the Brisbane media community? Roy Morgan tends to remain neutral as we are not associated with any media platform. In addition to readership of newspapers and magazines, we measure television, radio and cinema, as well as websites, outdoor measurements, new media (internet activities), readership of addressed and unaddressed mail and word of mouth measures. The challenge for us is to stay abreast of new media while not abandoning the old and t
