What types of media are the biggest offenders?
Why? Invalid traffic is typically generated from clicks on text ads, so no specific type of media is immune to attack or more susceptible, for that matter. The kinds of botnets or scripted attacks that I described previously can (and do) occur against all types of media. Obviously, there is more incentive for malicious fraud in the content network, where publishers share the CPC revenue, so those networks are more prone to invalid activity. But it’s not specific to any type of media. What is the revenue model for Click Forensics? We offer a SaaS solution that’s priced based on the monthly volume of traffic that we process and score for a customer. How will the increasingly real-time nature of online advertising affect Click Forensics? We’re big believers in RTB and the positive impact this will have as more and more traditional media is transitioned online and as online media campaigns focus more on buying specific, targeted audiences. It’s also important as an avenue to improve overal
