What types of marketing strategies exist on Facebook?
There are a lot of things your company can do to establish a presence on Facebook. We recommend tackling the low hanging fruit such as Facebook Pages before getting involved in more immersive user experiences such as Applications and Facebook Connect. There are also other creative ways to establish a marketing presence on Facebook such as setting up Facebook Events, Groups and other platform solutions such as promotions, contests and giveaways. We plan to release our full position papers on these topics soon.
