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What types of marketing message work well/badly with teens?

April 26, 2017badly Marketing message teens types

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What types of marketing message work well/badly with teens?

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We hear time and time again: advertisements that are annoying, intrusive and irrelevant are big turn-offs (for example, a flashing ad for wrinkle-removing cream was particularly unpopular). Teens grew up with email “spamming” and it has instilled in them a sense of skepticism and fear around advertising – many assume that clicking on Internet and/or mobile adverts and coupons will invite a flood of ads and spam. Advertisers need to work to alleviate this fear. Teens tell us that they want honesty – full disclosure up front – otherwise they’ll probably ignore the advertisement. For additional information on Magid’s research please contact: Jill Rosengard Hill Jrosengardhill (at) magid.com Comment below or email editor (at) mobiThinking.com.