What types of marketing do most practices overlook?
1) Communicate with and market to their existing patients Whether it’s a newsletter, a special offer for your Tested Not Sold patients, a “Time to Upgrade” letter for your 2-3 year users, or a “thank you for your business — please refer a friend” message, most businesses miss out on continuing to cultivate a relationship with their patients. Word of mouth marketing is extremely valuable, and you worked hard to get both purchasing and non-purchasing patients in the door. To keep your patients, keep in touch with them. 2) Use their physical office space for marketing Tested Not Sold patients are usually “on the fence” because of price or trust or because they feel a hearing device will designate them to “the old folks home”. Your patients have already figured out they might have a hearing loss, so part of your job is done. The next part is to create an atmosphere of comfort about making a hearing instrument purchase. Your waiting room, your exam room, even your restroom are all places t
