What types of insights does NetBase provide?
NetBase can answer a wide variety of “why” questions, informing both tactical and strategic business decisions. The consumer insights that NetBase delivers help our customers to: • Spot market trends faster • Understand the competitive landscape • Tailor existing advertising communications • Identify barriers to brand adoption • Create new product lines or product extensions • Run a quick test prior to starting a lengthy or expensive qualitative or quantitative study NetBase can deliver three types of insights: confirmational insights, intensity insights, and novel use insights Confirmational Insights NetBase gives you a way to confirm (and measure) hypotheses that you may already have about your consumers. It allows you to observe them in natural settings and hear their real voices, expressed from the comfort of their own homes (or their favorite coffee shop). This approach addresses some of the biases of traditional focus groups and consumer surveys. Intensity Insights Because NetBas
