What types of companies can benefit from utilizing Internet viral marketing strategies?
I don’t know that there is a company that wouldn’t benefit. If so, I can’t think of it off hand. Healthcare, retail, communications, fast food, restaurants and many other types of businesses could all benefit from a clever viral marketing campaign. One of the most interesting viral marketing campaigns I’ve seen can be found at willitblend.com. Not only have they created a successful campaign, they’ve gotten other people involved. On their site you will find a collection of videos that are NOT safe to try at home. Click any of the videos to see what the Total Blender can do in their test lab, as they ask the question, Will It Blend? One of the most wildly successful and completely unintentional campaigns I’ve been involved in was the Crichton Leprechaun story. This was a news story we produced about a leprechaun sighting. The story broke the week before St. Patrick’s Day on our local news site. It was picked up by the networks, then posted on YouTube and people created music videos, mov
