What types of businesses benefit from displaying the VeriSign Trust seal?
Trust is important for all Web sites, not just ecommerce. If you are a publisher with an ad-based revenue model, you need traffic to thrive and your site to be trusted so visitors will click through your ads. If your Web site serves as a brochure for your local business, you are asking customers to trust you based on the content of your site. In almost any case, a small investment in a VeriSign seal shows your site visitors that you are trusted by the leader in online trust and gives them the confidence to click.
