What types of advertising work best?
Despite recent changes to Facebook policies which have crippled the growth of many games and applications, Mindjolt continues to be one of the fastest growing apps on Facebook and all other Social Networks. Keep in mind, that before the Platform G acquisition of Mindjolt in March, the company only consisted of four people that managed to grow Mindjolt to over 20 Million Uniques. Since then, Colin Digiaro and Aber Whitcomb have done a great job of hiring some the best people in the industry to grow the platform. So I believe the scale of Mindjolt is just in its infant stages. As for the audience, the “Soccer Mom” is our main demographic. This differs a little by which social network they are coming from but usually we see close to 70% of our users are Female. How is Mindjolt media addressing monetization of their inventory? For example, how much goes to a yield optimizer? How much is sold direct? Actually none goes to either. We are still trying to find the best fit for our direct sales
