What types of advertising “real estate” are still ripe for an Adsense-type revolution?
I think the main relatively untapped areas as far as advertising is concerned are video and mobile. Both are in their infancy at the moment. Video is obviously a “killer app” for the Web, and this is only going to increase as Internet users continue to get better access to broadband and people start shifting their TV-watching habits online. At the moment, the ad networks have begun to experiment with different advertising types (pre-roll, post-roll, overlay, etc.) for video to see which ones are most effective. I’m confident that we will see continued movement in this area. At the moment we’re seeing new video ad exchanges and networks starting to appear and develop. Mobile advertising is another promising field of real estate, especially as people start accessing online services from their handhelds. Mobile devices are personalized and have a unique one-to-one identity, which makes them obvious candidates for better targeted advertising. This is going to be a tricky proposition, since
