What types of advertisements have seen the most growth/success?
Since launching in March 2008, Hulu has continued to innovate and create various ad formats. Some of the successful advertising formats include: • Ad selector – an opportunity for the user to pick an advertisement. This is great for clients with several products in the line. The user gets some choice and control and it’s a great feedback opportunity for advertisers. • Branded Entertainment Selector – another opportunity to let the user control their experience while creating an enhanced messaging opportunity for advertisers. With this unit, a user can choose to view either a longer-form movie trailer up front or a series of commercials as they view the content. If they choose the trailer, the content is viewed without ad interruptions, though they will see periodic overlays. If not, they’ll see ad spots running during regular commercial breaks.
Since publicly launching in March 2008, Hulu has continued to innovate and create various ad formats. Some of the most successful advertising formats include: • Ad selector — an opportunity for the user to pick an advertisement. This is great for clients with several products in the line. The user gets some choice and control and it’s a great feedback opportunity for advertisers. • Branded entertainment selector — another opportunity to let the user control their experience while creating an enhanced messaging opportunity for advertisers. With this unit, a user can choose to view either a longer-form movie trailer up front or a series of commercials as they view the content. If they choose the trailer, the content is viewed without ad interruptions, though they will see periodic overlays. If not, they’ll see ad spots running during regular commercial breaks.
