What type of reaction should I anticipate from the recipients of my statements when they start receiving third-party advertising in their statements?
A. The statement insert channel has blossomed over the past ten years, so most consumers that have a major credit card have seen statement inserts before. There are cases, however, where the concept can be confusing to the recipient, and the source of the offer is uncertain. In such cases, it is important to have a fully briefed customer service department that can re-direct inquiries to the advertiser’s toll-free customer service lines for assistance. Review of all advertising materials in advance for content and ease of execution on the offer are key elements in the pre-screening process. The goal is to avoid customer service issues and any other disruptions of normal business before they occur.
