What type of person goes into the wine business?
Generally, an optimist, perhaps somewhat of a romantic, who gets caught up in the wonder of wine. Although there are surely exceptions, a desire to make lots of money does not appear to be a common trait. On the production side of things, for example growing and making wine, my experience has been that these people are very passionate, sensitive, have a healthy respect for nature, interest in details, are intelligent, inquisitive, unpretentious, disciplined and possess a strong work ethic. Overall, they seem to balance things well, have a good sense of values, maintain long-term perspectives and while success oriented, are not particularly driven to make money. With respect to the financial and marketing and sales aspects of the business, I really don’t know what type of person might be attracted to the wine business. There seems to be a big ego thing about being associated with running or owning a vineyard and/or winery, so there are a surprising number of people who have been extraor
