What type of multimedia program?
Most multimedia applications fall into one (or more!) of the following categories: • Education • Training • Instruction • Reference • Entertainment • Edutainment • Game • Cyber Art / Animation • Marketing/Sales • Advertisement • Catalog • Kiosk • Know your audience! Audience is defined as the users and/or information recipients. Before initiating actual program design learn the following about your target audience: • Age and education level • Learning style • User level of expertise, both subject matter and computer literacy • Ethnic, gender, and cultural composition • Available playback equipment and environment • Articulate the scope of work! The “scope of work” is a written description of the proposed multimedia project. When you articulate the scope of work, you put in words the described project; this step clarifies ideas and goals. Later in production, it helps the development team members understand the purpose of the program clearly. • Choose delivery method and platform. Will
