What type of marketing will drive traffic to the web site?
As part of VNU’s Marketing/Media and Arts Group, which includes PDN, IPNstock is bolstered by multi-level marketing and promotional muscle. VNU will market the site directly through regularly scheduled e-mail campaigns to photo buyers and creatives around the world, print ads in trade publications, special events and direct mail campaigns. Many of the features on the site have been created to market and help drive traffic. The postcard feature brings users to the site. The use of light boxes as tools by members, allows for an efficient manner of sending slide shows and promotions to clients.
