What type of market intelligence do companies typically seek for their decision-making?
“I don’t think there is a big difference between the market intelligence that is needed in Russia compared to other BRIC countries. Our clients are eager to know their competitors deeper than they do now, to understand their market size well, to study new channel opportunities or to test new products. But I have noticed some changes in the type of market intelligence requests compared to the pre-crisis boom period. Competition is getting tougher for our clients, resulting in more sophisticated market intelligence needs. Clients increasingly ask for more detailed information and wish to understand specific niches or segments, as opposed to more general market studies. I would say that market intelligence here is becoming more strategic in focus. It is moving from data analysis towards deeper understanding of customers, competitors and channels. We are conducting significantly more modeling and analytics as a result.” What does the GIA white paper cover? “The GIA white paper “Market Inte
