What type of career is Food Styling & Media?
One of the most important aspects of what makes us attracted to food and want to eat it is how it looks. If it looks good, smells good, and tastes good, we will eat it! If it does not look good, we rarely get as far as checking out the other attributes. Food production is a multimillion-dollar business and food advertising is crucial. Food advertising is responsible for making us aware of new foods and increasing desire. Food imagery can be very powerful, not just for advertisements, but also for cookery books and television adverts and programs. Food stylists are responsible for making food look as attractive or as genuine as possible. To give an appearance of freshness, fresh produce such as apples are oiled then sprayed with water to give a mouthwatering effect. Ice cream will melt under hot lights; very often-creamed potato is used as a heat resistant substitute. You may learn about all sorts of techniques from lighting to color enhancement.
