What Type of Advertising Suits a Small Business?
There are basically 2 types of advertising Brand Advertising – This is commonly used by large corporations trying to position the company in their market, with a specific message. If you have huge advertising budgets and huge turnover this is important. Small businesses are best to develop their own distinctive image on business cards, letterheads, websites and promotional materials with the same theme. Try to create an identifiable look and make it consistent. Don’t be sucked into expensive television commercials that try to brand like public companies such as McDonalds. In a small business you just don’t have the funds. Direct Response Advertising – This means that for each ad that you place you can measure the results. Test and measure is the best way of thinking of it. An example would be to place an ad in the local paper and give people a special deal. You know by the number of responses and the net profit from the ad whether that advertising works. If the money you make from the
