What topics will the Sales and Marketing Workshop cover?
The BASIS Reseller Partnership program requires that participants in the program deliver an annual Marketing Plan for BASIS products in order to obtain additional purchase discounts and to qualify for higher levels of the program. This workshop takes attendees through the basics of preparing and maintaining such a plan and arming the reseller with a roadmap for business success in an increasingly competitive world. In addition, BASIS discusses and presents the current market research showing how to be successful selling such knowledge-based products as software applications. BASIS marketing executives explain the importance of extending the standard 4P’s marketing framework (Product, Price, Place, and Promotion) with the extended 4R’s framework (References & Recommendations, Realization of performance, Relationships, and Risk Reduction) for knowledge-based products. Also included are sales tips and techniques that increase reseller revenues and help overcome common objections raised du
